Brand Archetype Mirror™

At cermini.ai™, we apply the Brand Voice Clarity-Visibility Framework (BVCV) – a methodology to assess and evolve a brand's presence in the eyes of humans and LLMs alike.

The Core Idea

A brand's strength lies not only in what it says but also in how visible and consistent that voice is across digital ecosystems.

This framework uses two critical axes to position brands in a strategic quadrant, enabling leaders to diagnose current position and evolve toward greater resonance.

X-axis: Visibility

How discoverable and present is the brand across platforms, channels, and conversations?

Y-axis: Clarity

How consistent, aligned, and comprehensible is the brand's message?

The Shade Card
The Whisperer Card
The Shapeshifter Card
The Beacon Card
Brand Archetypes Quadrant Card

The Quadrant of Brand Archetypes

Brand Archetypes Quadrant

Methodology: The Brand Archetype Mirror™ Cycle

1

Diagnose

Place the brand within the quadrant by assessing clarity (message alignment, consistency) and visibility (reach, discoverability).

2

Align

Define or refine the brand's narrative, values, and voice strategy.

3

Amplify

Scale visibility through consistent activation across owned, earned, and AI-detected channels.

4

Monitor

Use AI/LLM audits and sentiment tracking to measure perception drift.

5

Evolve

Adapt clarity and visibility as markets, platforms, and AI contexts shift.

Ready to Discover Your Brand Archetype?

Analyze how your brand is perceived across major AI models and discover your position in the Brand Archetype Mirror™.